Tuesday 24 June 2014

United Colors of Benetton campaigns from 1980s to 2000s


1984
Tutti i colori del mondo
Oliviero Toscani

 1985
USA/URSS
Oliviero Toscani

 1986
Nationalities
Oliviero Toscani

1988
Adam and Eve
Oliviero Toscani

1989
Breastfeeding

Handcuffs

1990
Black and White Hand

 Embraced in blanket

1991
 Newborn baby

Condoms

1992
Girl with Doll

1993
HIV positive condom

HIV positive arm

1994
AIDS Faces

Bosnian Soldier

1995

Eyes

1996
Horses
Hearts

1998
Human rights

2001
Volunteers

2003
Food for life

2004 
Apes, James

 2006
Unhate

 2009
Spring summer

2011
first look

2013


                                       

United colors of Benetton

Benetton is one of the most consistent brands and most colorful which was founded in 1965 in Italy. The brand always displayed a plea for racial, religous, age tolerance in a bold and sometimes surprising way. the ad campaigns vary in their choice of execution but yet they all display the concept of being united and aty peace such as anti-apartheid, anti-war, anti-violence.Their imagery has been a trademark with its specific focus and concept.




No comments:

Post a Comment