One Small Seed

One Small Seed is a Cape Town based publishing and events platform that promotes a culture of creativity. It is a brand that promotes an ever-growing culture of creative visionaries, no matter how big or small. They use a multitude of both off and online platforms including: one small seed magazine, South Africa's Pop culture quarterly, a online photography magazine (printed version available if ordered), creative network, one small seed TV and productions.(www.designindaba.com)

The work produced is all about technique, concept and execution

http://www.onesmallseed.com/2012/01/feature-preview-neuromagic-the-harmony-of-synesthesia-2/

The layout of this illustration displays unity and vibrant colors which describes and compliments it's content. It symbolizes Synesthesia which is a neurological condition that lets people see, smell, hear and even taste in color.The type fits the illustration well as it compliments each other even through its content of information. Pop culture is the genre used by the artist and speaks to various audiences.  

http://m1.behance.net/rendition/modules/78809757/disp/c187a472d67d29cd85f3267acfce94a6.jpg

 Pop art in a mature and evolving generation of artists. It is a change in the way we view the queen of hearts. It speaks more to the young generation of the world. The color red symbolizes beauty and seduction. The type compliments the illustration and is well structured. The color of the text matches the colors used for the queen of hearts and simplicity is displayed in the layout which works well for order and clarity.

http://2.bp.blogspot.com/_8JWPCnk_1i8/TKC0G8A2trI/AAAAAAAAAKo/yIUjGjBcbzc/s1600/portobella+shoot-1.jpg

The genre used here is photography that displays maturity and is subtle in black and white. The photo symbolizes beauty in urban life as the women relaxes on the zebra crossing, could possibly show unity as well, becoming on with the street or exhaustion. The type is well structured, I like the fact that the crossing has been used as guide lines and creating positive and negative space. This is a view into fashion photography.

http://www.onesmallseed.com/2012/06/issue-25-selected-creatives-07-winners-announced/

Digital art through photographer displaying creativity and innovation in art. The style is changing in development and maturity. An illustration which shows boldness and unity with nature, "looking back". The type stands out and yet unites with the images. An achievement in technique and design. These photos shows the evolution in photography with a combination of graphics.

http://www.onesmallseed.com/2013/11/brett-willliams-chalking-the-colour-in-vulnerability-part-ii/

This illustration explores rawness and vulnerability in human nature. It captures the true essences of human emotion, age and experiences in life whether its pain or hardship. The medium used is chalk but yet it display excellent technique and shows growth in art and a better understanding in the medium used.

Contemporary logos

Image Analysis

Logo: 1

 Extracted from: http://jessicajonesdesign.com/wp-content/uploads/2011/10/Arova1.jpg 

Logo: 2

Extracted from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbvUGLvMwoKXdzyh9q_JUXTQG_FWBsK_o2Gpqs8oYQ0oNDS5XS803CLI3Uzm6IrjrfUcxHaxuVuuK-66KT3o-q3KOX8CgDDICXZf9kahf9lOsVG4Ug5KLeMtPeCwn6Rwasd1HWjcSltXE/s320/contemporary+logos+5.jpg

Logo: 3

Extracted from: http://www.chinatownartsspace.com/files-cas/five-circles1.jpg

Logo: 4

 Extracted from: http://www.logodesign-uk.com/wp-content/uploads/2008/07/logo-design-newcastle1.jpg 

Logo: 5

Extracted from: 

http://eserrano.com/logos/img/logos-detail/studio-e-logo-v1.gif

Analysis

1. Aroza - The logo displays unity of design achieved by mathematically constructed grids. There is also clarity and order through the use of type and geometric shapes

2. The Venue - The logotype joins letter forms that create visual unity and rhythm. the font expresses a progressive age such as the san-serifs.

3. Five circles - This logo communicates in-visible processes and physical forces through the use of visual forms. It is displayed with clarity and order.

4. CM - Uses a organized grid to create visual form through the use of the logotype. Unity is achieved, clarity and order are displayed.

5. Studio e - Logotype is used to join the letters S and E to create visual unity and rhythm. It also creates geometric shapes. Order and clarity are achieved throughout the logotype.

All five logos are selected from a source of ten contemporary logos, which are the favorites I chose, This analysis was done for the understanding of ITS and what principles are still visible in present designs.   

International Typographic Styles and Principles

ITS: International Typographic Style is a design movement created in Switzerland and Germany. The visual characteristics of ITS include the unity of design achieved by asymmetrical organization on a mathematically constructed grid. The use san-serif expresses a progressive age. Verbal information is displayed in a clear and factual manner. (Meggs, Philip B. et al. 1998).