Tuesday 18 February 2014

Contemporary logos

Image Analysis

Logo: 1

 Extracted from: http://jessicajonesdesign.com/wp-content/uploads/2011/10/Arova1.jpg 

Logo: 2

Extracted from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbvUGLvMwoKXdzyh9q_JUXTQG_FWBsK_o2Gpqs8oYQ0oNDS5XS803CLI3Uzm6IrjrfUcxHaxuVuuK-66KT3o-q3KOX8CgDDICXZf9kahf9lOsVG4Ug5KLeMtPeCwn6Rwasd1HWjcSltXE/s320/contemporary+logos+5.jpg

Logo: 3

Extracted from: http://www.chinatownartsspace.com/files-cas/five-circles1.jpg

Logo: 4

 Extracted from: http://www.logodesign-uk.com/wp-content/uploads/2008/07/logo-design-newcastle1.jpg 

Logo: 5

Extracted from: 

http://eserrano.com/logos/img/logos-detail/studio-e-logo-v1.gif

Analysis

1. Aroza - The logo displays unity of design achieved by mathematically constructed grids. There is also clarity and order through the use of type and geometric shapes

2. The Venue - The logotype joins letter forms that create visual unity and rhythm. the font expresses a progressive age such as the san-serifs.

3. Five circles - This logo communicates in-visible processes and physical forces through the use of visual forms. It is displayed with clarity and order.

4. CM - Uses a organized grid to create visual form through the use of the logotype. Unity is achieved, clarity and order are displayed.

5. Studio e - Logotype is used to join the letters S and E to create visual unity and rhythm. It also creates geometric shapes. Order and clarity are achieved throughout the logotype.

All five logos are selected from a source of ten contemporary logos, which are the favorites I chose, This analysis was done for the understanding of ITS and what principles are still visible in present designs.   

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